Marketing Strategy

Unlock the secrets behind efficient distribution channels and learn how the right strategy can skyrocket your product's reach to the end consumer.

Understanding and optimizing the four Ps of marketing – product, price, place, and promotion – to create effective strategies and achieve business success.

Discover how to establish an effective advertising budget that aligns with your marketing goals, optimizes ROI, and fosters business growth.

Explore the intricate world of switching costs and how they impact consumer behavior and business strategies.

Discover how the RFM model can revolutionize your marketing strategy by providing deeper insights into your customers' purchasing behaviors.

Discover how adding value through augmented products can set your brand apart, drive premium pricing, and cultivate a loyal customer base.

Learn about harvest strategies and how employing them can maximize profits from mature products or investments. Dive into practical examples and understand the importance of strategic reallocation of funds.

Explore the intricacies of loyalty programs and how they help businesses retain and attract customers through various incentives. Understand the mechanisms of these programs, their importance, and alternative methods to ensure customer loyalty.